Table of Content
- 1 Introduction
- 2 Bing Webmaster Tools
- 3 Bing Webmaster Tools Features
- 3.1 Configure My Site
- 3.2 Report & Data
- 3.3 Diagnostics & Tools
- 3.1 Configure My Site
- 4 Conclusion
Hello friend, wherever you are, come back with me in this Gudio Blog. And for those of you who have just visited this blog for the first time, I will explain a little, Gudio Blog is a blog that discusses programming, tips and tricks on blogging, android and other articles related to technology. And don't forget to subscribe to the newsletter on this blog, so that you will get the latest article updates directly through your email.
In this article, I will still discuss Webmaster Tools. Where before, I have given an article about How To Use Google Search Console, if you haven't read the article, please read the article first. And this time, turn to the webmaster made by Microsoft. Microsoft has a search engine called Bing, and the tool is called Bing Webmaster Tools.
And in this article, I will discuss everything in detail, so it's likely that this article will be a long article, don't skip and don't stop, read this article to completion, so you will understand How To Use Bing Webmaster Tools.
Before I go to this method of using Webmaster Tools, I will explain first, what is Bing Webmaster Tool.
What is Bing Webmaster ToolsJust like Google Webmaster Tools, Bing is a tool developed by a world company called Microsoft. Who is not familiar with Microsoft, almost everyone in the world might already know Microsoft, especially on its Windows products. But maybe few know, that Microsoft also has a search engine like Google called Bing Search Engine.
Bing is an update from Live Search, Windows Live Search or MSN Live Search owned by Microsoft. Many people who pursue technology, flatter Bing in terms of their ability to extract keywords.
But, although many are flattered, the level of popularity of Bing is still inferior to the level of Google's popularity. But, what you need to know, the level of Bing users is increasing over time.
Bing Webmaster Tools is a tool developed by Microsoft that is provided free of charge to webmasters to add the websites they manage to the crawling index of Bing Search Engine. For menus on the dashboard of Bing Webmaster Tools, this is more than Google Webmaster Tools. I'll explain later about the features of this tool.
Bing Webmaster Tools was created by Microsoft in 2009 and some of the well-known features of this tool are as follows:
- Crawls Issues, this feature makes it possible to find problems with the site crawl done by Bing on your site.
- Sitemap, this feature is used to notify the Bot of Bing to crawl the site that you have.
- Outbound links, displaying the links that come out of your site.
- And many more.
Maybe if you see, actually the main features of Bing Webmaster Tools are almost the same as the features of the Google Search Console.
How to Register with Bing Webmaster ToolsOkay, after you know about Bing Webmaster Tools, now we will continue with how to register the sites that you have on this tool.
First you can access the following link to go directly to the Bing Webmaster Tools Website.
Then, a page will appear from Bing. If you don't have a Bing account, you can register first.
|How To Use Bing Webmaster Tools - Sign In|
In the picture above, you can choose several ways that you can use to enter Bing. In this article, I will enter using the Google account that I have.
But if you use an account like Microsoft, of course you have to have a Microsoft account first, I won't explain how to register at Microsoft because I'm sure, all of you will already know how to register an account.
You can also enter Bing by using your Facebook account? And of course I'm sure, you definitely already have a Facebook account. All you have to do is click the Facebook button like in the picture above, then you will be directed to the Facebook page and please login to your Facebook account.And if successful, the dashboard page will appear as shown below:
|How To Use Bing Webmaster Tools -Dashboard|
How to Add Sites to Bing Webmaster ToolsAfter you have successfully logged in and entered the Bing Website, now you have to add the sites that you have to be able to be recognized by Bing. Click the Add Sites button as shown below:
|How To Use Bing Webmaster Tools - Add Sites|
After that a page will appear to add your site, where there is a URL and Sitemap column.
- URL, input your domain, for example www.yourdomain.com
- Sitemap, input the sitemap from your site, for example www.yourdomain.com/sitemap.xml
|How To Use Bing Webmaster Tools - Add Your Site|
If you have inputed the URL of your site and Sitemap, then the next step is to click the Add button, then you will be directed to the page to verify ownership of the URL you have inputed.
Bing Webmaster Tools Verification
The thing you have to do after you add the site is verification. The aim is to ensure that you really have a site that you have inputed before and you have full access to the sites you have inputed.
If you look at the picture above, there are three ways that Bing gives to verify, such as:
- Place XML on Web Server
- Add Meta Tags to your site
- Add a CNAME record to DNS.
From the three methods above, the easiest thing for you to do is to add a meta tag to your site. And here I will explain how to add meta tags to the site and how to add cname record.
Add Meta Tags (msvalidate.01)
Copy the meta tag code provided by Bing Webmaster Tools as shown below:
|How To Use Bing Webmaster Tools - Meta Tag Code|
Then paste the code on your website page. If you use blogger, you go to the Theme Menu - Edit HTML, and paste the meta tag code under the code <head> as in the picture below :
|How To Use Bing Webmaster Tools - Add Meta Tag|
If you have pasted the Meta Tag code, the next step is to click the Verify button at the bottom. So congratulations, you have successfully verified ownership of your site. But if some of you are unsuccessful, try to pay attention again, have you followed the way I explained above. If you have, everything should go smoothly, but if it still doesn't work, please leave a comment below this post.
Add a CNAME record to DNS
In addition to verifying by adding the meta tag as above, you can also verify ownership of your site by adding CNAME to your DNS settings. Or even though you have verified using the meta tag, you can still verify the others, so that your site ownership becomes very safe.
Because on my blog, I use CDN from Cloudflare, so I will do DNS settings on Cloudflare, but if you use anything else, please adjust it, usually the settings will not be much different.
Please copy the CNAME provided by Bing Webmaster Tools as shown below:
|How To Use Bing Webmaster Tools - CNAME|
then please go to your DNS settings and paste the data from Bing Webmaster Tools, as shown below:
|How To Use Bing Webmaster Tools - DNS Settings|
Click the Add Record button in your DNS settings and if it is, click the verify button on the Bing Webmaster Tools page. And as long as, you have succeeded in verifying site ownership using the CNAME method. But if any of you do not succeed in verifying, please leave a comment below this post.
Add Sitemaps to Bing Webmaster Tools
After you have successfully verified ownership of your site, now you add the sitemap from your site so that the Bot from Bing can crawl the site that you have.
On the menu, select the sitemap and input your sitemap as in the example image below:
|How To Use Bing Webmaster Tools - Add Sitemap|
this crawl process takes time, so please be patient. And maybe it can take up to one or two days or maybe even longer.
Actually, after you have successfully added the site to the addition of the sitemap, it is a common thing that is often done by webmasters. But as you can see on the Bing Webmaster Tools dashboard, there are many menus available, what are the functions? I will explain below the functions of the menu but do not contain images.
Bing Webmaster Tools Features
Bing Webmaster Tools contains a large selection of menus, which might confuse users a little. Here I will try to explain more briefly about the menus available on Bing Webmaster Tools.
This menu will display a summary of all site activities that you have listed on Bing. The data displayed on the activity of this site is from the date this site was registered to Bing. In this menu there are data:
- Click From Search, is data from the number of clicks that go to your site based on data searches performed by users using Bing Search Engine.
- Appeared in Search, is data that displays the number of sites or articles that you have appearing on searches on the Bing Search Engine.
- Page Crawled, is the number of pages that Bot has crawled on your site.
- Crawl Error, is the number of errors that occur when the Bot crawls on the site you have.
- Indexed Pages, is the number of pages indexed by Bing, so that pages on your site can appear on searches using Bing Search Engine.
By using this sitemap feature, you can send the sitemap to Bing directly so that the Bot from Bing will be able to crawl the sitemap you have provided and index it so that your article or your site can appear on the Bing Search Engine.
You can also submit your site map feed to notify Bot of Bing about the structure of the pages of your site with the supported formats (sitemap, rss 2.0, atom 0.3, atom 1.0 and text files)
Example of writing a sitemap:
Search KeywordThis represents keywords that are associated with your site when a user searches on Bing. For each keyword displayed, you will be displayed in the search results, which are recorded as Appearing in Search and each click that results in a visit to your website will be recorded as a Click from Search.
This keyword search is a keyword related to the site that you have when a user searches using Bing Search Engine. In this section you can see which keywords on your site are the most searched by users.
you can increase your number of visitors by using the most searched keyword capital by the users associated with your site. For example, the keywords that are most searched by users and related to your site are keywords about liver health, so make an article that reviews other liver health in more detail, but don't make the same article. Do you understand what I mean?
Inbound LinkThis feature is useful for displaying all the links that point to the site that you have
Submit URLsYou can use this feature to send the URL of the site you have, and request a bot from Bing to crawl and be able to index Bing directly. Usually this is done, if you have new content or a new URL on your site, and want the indexing process directly without having to rely on crawling on the sitemap, where crawling on the sitemap takes time. But for this feature, Bing limits up to 50 URLs per month.
Ignore URLs ParametersBy using this feature, you can input URLs that will be ignored by the Bing crawler. So Bing will not crawl the URL and will not index it. You can use this feature to prevent duplicate content from happening on the Bing index.
Bingbot Crawl ControlBy using this feature you can determine the crawling process that is done by Bingbot on the site you have. You can tell Bingbot to do the scanning process at the hours you want and also can adjust the speed process or slow down the crawling process. You can set and order BingBot not to crawl during rush hour or high traffic on your site. Why? because of course it will save bandwidth more effectively. If not, then when the traffic on your site is high and BingBot also crawls, then you can be sure it will consume a lot of bandwidth.
Deep LinksYou can block some of the URLs on your site from appearing as links to Bing searches. This block will expire in 90 days.
Block URLsUse this feature to block the URL that you have in order not to appear on Bing search. You can choose whether the directory or page to be blocked. Same as before, the directory or page that is blocked is only for 90 days, and after that everything will be normal again.
Disavow LinksThis feature is also available on Google Webmaster Tools, where you can make requests for removal of links that you think are not good or even unnatural that lead to sites that you have. You should pay attention to this case, because if there are links from sites that have low quality, then that will make your site unable to compete and if there are lots of quality links, it might be your site or URL that gets links low quality will be removed from the Bing index, because it might be considered spam. In this feature, you can choose whether it's a page, domain, or directory that points to your site that you want to delete.
Geo TargetingI really like this feature. In this feature, you can choose the target country for all domains, subdomains, directories or even the pages you want to target. Similarly, if you use Google Adwords to advertise your product, then you will be asked to determine the target of the ad, so that the product you are marketing can be targeted.
You only need to choose this setting, where there is a choice of Domain, Subdomain, Directory or Page, then input the URL, and select the target country you want, submit and please sit back and let Bing work.
Verify OwnershipFor this menu I will not explain more in detail, because in the article above, you have verified ownership on the site that you have.
Connected PagesThrough this menu, you can connect all types of social media that you have to your site that has been verified by Bing. And you will get a report from Bing about performance in Bing's search results.
UsersOn this menu, you can add users who you will give the right to enter your Bing Webmaster Tools account. Where there are three roles on this menu, namely:
Administrators: accounts with this type of role, have full access rights to your Bing Webmaster Tool account.
- Read / Modify: accounts with this type of role, do not have full access, but there are some parts or features that can be changed with this type of account.
- Read Only: accounts with this role type, can only log in to Bing Webmaster Tools account, without being able to make any changes to your Bing Webmaster Tools account
Bing Webmaster Tools Report & Data
In this feature, you are provided with various information about your site that is listed on Bing, including the following:
In this menu, you will be given information about the keywords used by users, so you can visit your site. There are several columns that display information including:
- Page: is the site URL or content of the site you have
- Click Form Search: is the amount of content clicked by the user who appears in Bing search.
- Appeared in Search: is the amount of content from your site that appears on the Bing search engine.
- Click-Through Rate: is the percentage of the amount of content you display on the Bing search engine until the user clicks so that the user visits your site.
- Keywords: contains information about keywords entered by users in the Bing search engine.
- Clicks from Search: the number of clicks a user makes on the content on your site that appears on the Bing search engine.
- Appeared in Search: is the display of url content from your site that appears in the Bing search engine.
- Click-Through Rate: is the percentage of the total url display of your site's content on the search engine until the user clicks the url of the content.
On this menu, you will be given information about SEO (Search Engine Optimization) on your verified site on Bing. If an SEO error occurs, you can fix it, because Bing will inform you about what is the problem with your site.
|How To Use Bing Webmaster Tools - SEO Problems|
In the picture above, there are some SEO problems that occur on the site that I have. If you experience the same problem, all you have to do is follow the problem in this report, click the available link, and make improvements.
Inbound Links are information provided by Bing which will display the URL of your site. These inbound links are links that are outside your site that point to your site. Links that are outside this site can be links from your own content posts, links from your own homepage or links from other people's sites that point to your site. For example, if site A, puts a link on your site, then it can be said if site A has an outbound link and you have inbound links from site A. Already understand? if you don't understand, you can read my article about How to Make Backlinks, in this article, it is discussed in full about the types of links to how to make backlinks.
In this menu, you will be given information in the form of crawling done by BingBot. That information can be crawl errors, items blocked by your robots.txt, DNS errors, page moved temporarily, pages moved permanently and so on. All information about crawling done by BingBot will appear on this menu.
Bing Webmaster Tools Diagnostics & Tools
In this submenu, Webmaster Tools has features to diagnose and various tools you need to manage your site, as below:
Mobile Friendliness Test
By using this feature, you will be able to test your site, whether your site is mobile friendly or not. I recommend that your site be mobile friendly, because many users now, more and more often use their smartphone or tablet to surf the internet. So, if the appearance of your site is not mobile friendly, visitors will not feel at home on your site.
This menu, you can use for SEO content that you create on your site. Where usually before doing content writing, an author usually searches for keywords first, a writer also conducts keyword research on the target country, where the content will be targeted and so forth.
|How To Use Bing Webmaster Tools - Keyword Research|
as in the picture above, I did an example of researching keywords with the keyword "webmaster tool" in the "United States" country in the last 3 months. Then you will display information in the form of graphics, how many users are looking for these keywords on the Bing search engine. It's easy right?
Fetch as Bingbot
This feature is also available in the Google Search Console with the name Inspect URL. This Fetch as Bingbot is used to display the page you want to see as a crawler. You will see the page code as seen by Bingbot in crawling.
By using this feature, you can check the markup code that is on your site, just by typing the URL you want to see the markup code and clicking validate. Maybe you need to try this feature, because you will know whether in your site, there is an error markup code? and if there is, you will be able to fix it immediately.
Still with SEO, by using this feature, you can check SEO on your site or on your page. The method is very easy, you only need to type the URL that will be checked by SEO and click Analyze, the results will appear. And if your page has errors in terms of SEO, this tool will give you suggestions for improvements.
Those are the features available in Bing Webmaster Tools. Very many and actually there are still other features.
If you compare with Google Search Console, this is Bing Webmaster Tools, which has quite complete features. Everything in one web. Starting from SEO, Site Acitivty and others.
Using bing and google search console and verifying it on your site, will increase your site traffic because Bing and Google are search engines that are widely used by users in the world.
Hopefully this article about How to Use Bing Webmaster Tools can be useful for all of you and please share my article with all the social media that you have and don't forget to follow me on social media to get the latest information updates.
We meet again, at other times and with other interesting articles.